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Grès was a French haute couture fashion house. Parfums Grès is the associated perfume house, which still exists, and is now based in Switzerland.
Contents
History
Germaine Emilie Krebs (1903-1993), known as Alix Barton and later as "Madame Grès", launched her design house under the name Grès in Paris in 1942. Formally trained as a sculptress, she produced haute couture designs for an array of fashionable women, including the Duchess of Windsor, Marlene Dietrich, Greta Garbo, Jacqueline Kennedy, and Dolores del Rio. Her signature was cut-outs on gowns that made exposed skin part of the design, yet still had a classical, sophisticated feel. She was renowned for being the last of the haute couture houses to establish a ready-to-wear line, which she called a "prostitution".
The name Grès was a partial anagram of her husband's first name and alias. He was Serge Czerefkov, a Russian painter, who left her soon after the house's creation. Grès enjoyed years of critical successes but, after Grès herself sold the business in the 1980s, it faltered.
Parfums Grès
Grès's first and most famous discount perfume was Cabochard, created by Bernard Chant, and launched in 1959.
Other perfumes, launched after the sale of the company, include:
Cabotine (1990)
Folie Douce (1997
Cabaret (2003
Caline (2005)
Caline Night (2006)
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